Rebranding Valentine's Day

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February 14, 2013

a project of ServiceSpace

You often say, "I would give, but only to the deserving." The trees in your orchard say not so, nor the flocks in your pasture. They give that they may live, for to withhold is to perish.

- Kahlil Gibran -

Rebranding Valentine's Day

"I never thought I would create a day. And yet, two years ago, with a few friends, I did. It all started back in 2008 on a cold December evening like any other. I was in the New York City subway rushing home. A man I'd seen many times on the train was asking for money to help the homeless. He had a warm smile and an open demeanor, and was wearing a hat that said he was a Vietnam vet. Like everyone else on the subway car I looked down, hiding in my iPhone. A monologue ran through my head about how his story couldn't be true, and how the smartest, best thing I could do was nothing." In this compelling article the author describes a chain-reaction of thoughts and realizations that ultimately led him (and many others) to rebrand Valentine's Day -- as Generosity Day. { read more }