The Connection Between Business & Poetry

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January 28, 2013

a project of ServiceSpace

Poetry is the universal language which the heart holds with nature and itself.

- William Hazlitt -

The Connection Between Business & Poetry

"Dana Gioia (pronounced Joy-a) claims to be the only person in history who went to business school to be a poet. Having earned a degree from Stanford's graduate school of business, he worked 15 years in corporate life, eventually becoming vice president of General Foods. In 1991, Gioia wrote an influential collection of essays titled, "Can Poetry Matter?" in which he explored, among other themes, the nexus between business and poetry. Since 2002, he has been chairman of the National Endowment of the Arts where he has overseen programs aimed at making Shakespeare and poetry recitation more popular in the U.S." Gioia shares more in this interview with Knowledge@Wharton. { read more }